Sponsorships

At Sun Life Financial, we believe that by actively supporting the communities in which we live and work, we can help build a positive environment for our customers, employees, advisors and shareholders.

Our sponsorship portfolio includes professional and amateur sports organizations in key markets, and with a sharpened focus on sustainability, these sponsorships allow us to give back to our communities and encourage healthy living.

Major corporate sponsorships:

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Toronto Raptors (National Basketball Association)

The Toronto Raptors are known as “Canada’s Team”, giving Sun Life the opportunity to connect with a passionate and enthusiastic fan base across the country. Beginning in the 2022-2023 season, Sun Life became the Official Health and Wellness Partner of the team providing a unique and authentic platform to support our health products and services. Visit sunlife.ca/raptors to learn more.

 

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Canadian Football League (CFL)

Sun Life Financial has been a partner of the Canadian Football League (CFL) since 2011. The league provides us with a national sponsorship through which we can communicate our commitment to prevent type 2 diabetes and its related complications – our primary philanthropic focus. This sponsorship also features the Sun Life logo on players’ jerseys, in-venue signage and in-stadium promotions throughout the CFL West and East Division playoffs, including the Grey Cup Championship game.

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Montreal Canadiens (National Hockey League)

Sun Life Financial is a proud partner of the Montreal Canadiens, an iconic hockey team that is ingrained in the culture of Quebec. Our partnership with the Canadiens includes major initiatives aimed at supporting Sun Life’s commitment to type 2 diabetes prevention in Quebec. Our most recent initiative was a donation to the Fondation pour enfants diabétiques du Québec for every goal scored by the team at the Bell Centre, and donations for every tweet and retweet using the hashtag #Monactiondiabète. We also hold an annual blood drive with Canadiens players that gives the public a chance to be screened for diabetes. In addition, the sponsorship provides rinkboard signage at all home games and client hosting opportunities.

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Kitchener Rangers Hockey Club (Ontario Hockey League)

Kitchener-Waterloo is home to Sun Life Financial’s Canadian head office and we are proud to support a team that is an important part of the local community where so many of our employees and advisors live and work.

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Colisée Financière Sun Life in Rimouski, Québec

The Colisée Financière Sun Life in Rimouski is a key element of our sponsorship portfolio in Quebec and the nearby eastern region of the province. The arena, home of the Rimouski Oceanic of the Quebec Major Junior Hockey League, is the largest east of Quebec City and is a major contributor to the regional economy. The naming rights partnership provides great local visibility and gives us the opportunity to connect and engage with residents, businesses and advisors in the region.

Sponsorship requests:

If you have general questions, or you are interested in submitting a sponsorship proposal to Sun Life Financial, please send an email including an overview of the opportunity, target audience, timing, geographic location, as well as all contact information to sponsorships@sunlife.com. Please allow at least 6 weeks to properly assess each opportunity

For Quebec-based sponsorship opportunities, all sponsorship requests must be submitted through our dedicated site at sunlife.sponsor.com.

You can also get more information on Sun Life's US sponsorship properties and Sun Life's sponsorships around the globe.

If you are a charitable or non-profit organization with a focus on diabetes or arts and culture, your request for support may fall within our Philanthropy mandate.