Canadians have trusted Sun Life Financial for insurance and wealth solutions for over 150 years. And we've been offering comprehensive insurance and health care to affinity market clients for more than 50 years.

Sun Life is recognized for excellent customer service and outstanding performance. Vast experience has taught us that focusing on our customers, understanding their unique needs and offering innovative solutions that provide value make Sun Life the partner of choice.

Partnerships that work

The affinity markets team is dedicated to relationships – with professional associations and affinity groups, with banks and credit unions, and with schools or organizations requiring coverage for their domestic and/or international students.

  • Association and affinity groups

    Traditional professional associations, other occupation-linked associations and affinity groups can help meet their members' wide-ranging protection needs, through our customized, ground-breaking products and services.

  • Creditor

    Work with an experienced partner for coverage of your customers' mortgages, personal loans, business, commercial and agricultural loans, lines of credit and outstanding credit card balances.

  • Student/Educational institutions

    You will benefit from the industry-leading innovations we have brought to the student insurance market. Our teams will work with you, delivering value and easy access to health care.

Get insurance

Contact us to discuss your group’s insurance needs and learn more about the plans you can offer:

E-mail your organization’s name to

Call 1-800-669-7921, Monday-Friday: 8am - 8pm ET.