At Sun Life Financial, we believe that by actively supporting the communities in which we live and work, we can help build a positive environment for our customers, employees, advisors and shareholders.
Our sponsorship portfolio includes professional and amateur sports organizations in key markets, and with a sharpened focus on sustainability, these sponsorships allow us to give back to our communities and encourage healthy living.
Major corporate sponsorships:
Toronto Raptors (National Basketball Association)
The Toronto Raptors are known as “Canada’s Team” and are quickly being recognized as a team and a brand on the rise in the NBA, giving Sun Life the opportunity to connect with a passionate and enthusiastic fan base. Beginning in the 2017-18 season, the Toronto Raptors and Sun Life proudly expanded their long-standing partnership to include the first jersey patch sponsorship in the team’s history, as well as a prominent program in support of type 2 diabetes awareness and prevention.
The Sun Life Dunk for Diabetes program, a national initiative, teaches Canadian youth the importance of a healthy and active lifestyle to prevent type 2 diabetes.
Also under the Sun Life Dunk for Diabetes umbrella is our support of MLSE LaunchPad, which includes the Sun Life Healthy Me, Healthy Community type 2 diabetes prevention program and the Sun Life Financial Nutrition Hub. To support the programming at MLSE LaunchPad, for every slam dunk a Raptor makes at home games during the 2017-18 regular season, Sun Life will donate $1,000 to a maximum of $200,000.
Visit the Sun Life Dunk for Diabetes page for more information on the program.
Canadian Football League (CFL)
Sun Life Financial has been a partner of the Canadian Football League (CFL) since 2011. The league provides us with a national sponsorship through which we can communicate our commitment to prevent type 2 diabetes and its related complications – our primary philanthropic focus. This sponsorship also features the Sun Life logo on players’ jerseys, in-venue signage and in-stadium promotions throughout the CFL West and East Division playoffs, including the Grey Cup Championship game.
Montreal Canadiens (National Hockey League)
Sun Life Financial is a proud partner of the Montreal Canadiens, an iconic hockey team that is ingrained in the culture of Quebec. Our partnership with the Canadiens includes major initiatives aimed at supporting Sun Life’s commitment to type 2 diabetes prevention in Quebec. Our most recent initiative was a donation to the Fondation pour enfants diabétiques du Québec for every goal scored by the team at the Bell Centre, and donations for every tweet and retweet using the hashtag #Monactiondiabète. We also hold an annual blood drive with Canadiens players that gives the public a chance to be screened for diabetes. In addition, the sponsorship provides rinkboard signage at all home games and client hosting opportunities.
Kitchener Rangers Hockey Club (Ontario Hockey League)
Kitchener-Waterloo is home to Sun Life Financial’s Canadian head office and we are proud to support a team that is an important part of the local community where so many of our employees and advisors live and work. As part of our sponsorship agreement with the Kitchener Rangers, Sun Life is the title sponsor of the Kids In Gear program, which allows Kitchener-Waterloo Region kids who otherwise could not afford to play to get involved in hockey. The annual “Skate with the Rangers” event is highly anticipated by local Sun Life employees and the community at large. It brings together community partners, Sun Life employees and advisors, their families and clients to get active and have fun while skating with their local hockey heroes. Always a success, the skate collects gently used hockey equipment and donations in support of the Sun Life Financial Kids In Gear program.
Colisée Financière Sun Life in Rimouski, Québec
The Colisée Financière Sun Life in Rimouski is a key element of our sponsorship portfolio in Quebec and the nearby eastern region of the province. The arena, home of the Rimouski Oceanic of the Quebec Major Junior Hockey League, is the largest east of Quebec City and is a major contributor to the regional economy. The naming rights partnership provides great local visibility and gives us the opportunity to connect and engage with residents, businesses and advisors in the region.
If you have general questions, or you are interested in submitting a sponsorship proposal to Sun Life Financial, please send an email including an overview of the opportunity, target audience, timing, geographic location, as well as all contact information to firstname.lastname@example.org. Please allow at least 6 weeks to properly assess each opportunity
For Quebec-based sponsorship opportunities, all sponsorship requests must be submitted through our dedicated site at sunlife.sponsor.com.
If you are a charitable or non-profit organization with a focus on diabetes or arts and culture, your request for support may fall within our Philanthropy mandate.